ECGT requires environmental claims to be substantiated, but the regulation doesn't define a single standard of proof. Here's what regulators actually look for when they assess whether a claim holds up.

Smaller fashion brands face the same ECGT obligations as large corporations, but with fewer compliance resources. Here's a realistic look at what's actually required and where to focus first.

Sustainability certifications are valuable tools. But they're scope-limited, and using them to substantiate broader claims than they cover is one of the most common — and most legally exposed — mistakes in fashion marketing.

Every sector deals with greenwashing risk under ECGT, but fashion faces a specific set of structural pressures that make the problem harder to solve. Here's what makes it different.

Not every greenwashing problem is deliberate. Most of the environmental claim mistakes we see in fashion come from a handful of recurring patterns — here's what they are and how to fix them.

A review of greenwashing enforcement actions across Europe in 2024 — what was challenged, how regulators reasoned, and what the outcomes mean for fashion brands.

The ECGT Directive mandates minimum fines of 4% of annual turnover. Here's how enforcement is actually playing out across EU member states — and what that means for your exposure.

EU Directive 2024/825 is already in force. Here's an honest breakdown of what it demands, what it leaves open, and where most brands are still getting it wrong.