Green Claims Risk Scanner for Fashion Brands
Stop guessing. Know your green claims risk.
TrueGoods scans your fashion brand's website and product pages for environmental claims that carry regulatory risk under EU law — so your team can act before regulators do.
Literal + AI
Detection
Fashion-first
Vertical
Audit-ready
Output
Try it — click any claim
Select a claim above
to see its risk assessment
Why fashion brands use TrueGoods
Risk-aware. Audit-ready. Fashion-focused.
From your Shopify product page to your sustainability section — TrueGoods identifies environmental claims that carry real regulatory risk, so your team can address them before they become a liability.
Fashion-specific risk signals
Detects regulated phrases common in apparel product descriptions, campaign copy, and sustainability pages — anchored to EU ECGT Annex I.
Audit-ready evidence
Every flagged claim is captured with its surrounding context, giving your compliance team the evidence they need for regulatory review.
EU-aligned, Germany-focused
The ruleset is built around the EU ECGT Directive 2024/825, with emphasis on the German market — one of the strictest enforcement environments in Europe.
Early access
Be first when we launch.
TrueGoods is in early access. Sign up to get notified when we open — and be among the first brands to run a full green claims audit on their store.
How it works
From URL to risk assessment in seconds.
Paste any product page URL, campaign landing page, or sustainability section — and TrueGoods returns a prioritized list of flagged claims with their risk level.
Paste your page URL
Enter any product page, campaign landing page, or sustainability section from your store or brand website.
Claims are analyzed
String matching and AI detection surface regulated phrases and implied green claims that carry risk under EU law.
Review and document
Each flagged claim shows its risk level, surrounding context, and a space to document your remediation decision.
Start assessing risk
Your fashion brand's green claims, risk-assessed.
TrueGoods scans any page and returns a clear picture of which claims carry regulatory risk under current EU rules — no legal background required.